New Media: Program Needs

In co-operation with Pixelpark AG and Adolf Grimme Institut


The new media need content which is specified and developed especially for them. How this content is produced, the way traditional TV stations are involved, and how classic film productions and TV productions can be used cross-medially is the subject of this discussion.

Host: Bernd Gäbler, Managing Director, Adolf Grimme Institut, Marl

Panellists:
Joachim Wildt, Director Media & Communications Bertelsmann, Pixelpark, Cologne
Christopher Peterka, President, p communications, Cologne
Simone Brecht, Vice President Content & Services, AOL Bertelsmann Online GmbH & Co. KG, Hamburg
Kay Lübbers, Head of Operational Business, Innovum, Cologne
Dr. Kai Bühler, CEO, plan_b media, Cologne
Ralf Radler, Business Media Manager, Custom Holding GmbH, Bonn