A country in turbo transition: It’s only 20 strokes of the paddle from jungle to skyscraper. It’s only a small step from sugar cane farmer to astronaut. In this one-hour non-dialogue essay film director Marcelo Pedroso questions the image his homeland, the titular »Brazil Inc.« is projecting these days: moments of sarcastic technological euphoria, of a sterile enthusiasm for everything metal and fu-turistic. The exaggerated aesthetics of this national dream of everlasting progress, the hectic rejec-tion of everything traditional in order to achieve a brave new world of glass, steel, money and the internet – it all make the promises of salvation shown here look first melancholic and then surreal, monstrous and inhumane. The audio track switches between US folk music, rap, crooning and bal-let music, while the editing and the camerawork magically collaborate on what is a masterful collage. Sometimes words just aren’t necessary.
Livia de Melo
Ivo Lopes Araújo
Edilson Silva, Adeilton Nascimento, Giovanna Simões, Marivalda Maria Dos Santos, Maracatu Estrela Brilhante, Wilma Gomes
Antipode Sales & Distribution
Novolesnoy Lane 5-38
Selected filmography Marcelo Pedroso
THE BEETLE KFZ-1348 (2008), BALSA (2009), PACIFIC (2009), CORPO PRESENTE (2011)