Television in the Electronic Supermarket

Tuesday, 7. Juni, 09.30-18.00 hrs

Led by: Andreas Ernst, Cologne

9.30-10.00 hrs
The Confusion of Interests. An introduction to the political economics of the Superhighways
Speaker: Nicholas Johnson, Law Professor and Communications Technologies Expert, Iowa City

10.00-11.00 hrs
PCTV: International Projects in Interactive Television
Short lectures and audiovisual presentations
Robert Zitter, Senior Vive President for Technology Operations, HBO, Full Service Network, Orlando
Gottfried Zmeck, Geschäftsführer für Stabstellen und Öffentlichkeitsarbeit, Kirch-Gruppe, München
Ed Horowitz, Senior Vice President of Technology, Chairman and CEO of New Media and Interactive Television, Viacom International, New York

11.30-.00 hrs
Interactive Television and Virtual Reality
Lectures and audiovisual presentations
Carl Eugene Loeffler, Project Director, Telecommunications and Virtual Reality, Carnegie Mellon University, Pittsburgh
Philippe Quéau, Institut Nacional de l’Audiovisuel, Projet Télévirtualité, Paris
Claudia Alsdorf, ART & COM e.V., Berlin
Christian Opitz, Leiter Digitale Systeme, Hessischer Rundfunk, Frankfurt/M.

14.40-16.00 hrs
Multimedia in Europe: Entertainment, Edutainment and Infotainment
Comments and panel discussions
Patrick Madelin, Sécrétair Général, Club d’Investissemint Media, Paris
Reiner Moritz, Managing Director, RM Associates, London
Dietrich Meutsch, Leitung Publishing & Producing, Telemedia GmbH-Bertelsmann AG, Gütersloh
John Hawkins, Director and General Manager, Philips Interactive Media Systemy and Distribution, Eindhoven

Led by: Peter Cowie, International Publishing Director, Variety, London

16.30-18.00 hrs
The Second Evolution
Statements and panel discussion
Derrick de Kerckhove, Director, McLuhan Program in Culture and Technology, University of Toronto
Robert Pepperell, Director, Hex Ltd., London
Norbert Bolz, Universität Gesamthochschule Essen