Perspectives and Potentials of Children’s Television

  • Tuesday, 22. June 2004 14:00 hrs

In cooperation with Super RTL

Children’s television is one of the strong growth areas in the TV industry. With innovative marketing ideas that go far beyond the reaches of classic Free TV, producers and broadcasters can generate substantial additional revenue. At the same time, TV for the youngest viewers is especially obligend to meet commercial targets while maintaining high standards of quality. The seminar will explore the new value-creating potential offered by children’s television and will examine what direction innovative, high quality programming might take.

Presenter: Torsten Zarges, Correspondent, kressreport, Cologne

14.00 hrs-14.20 hrs, Keynote
New Revenue Models for Children’s Television
Claude Schmit, Managing Director, Super RTL, Cologne

14.20 hrs-15.20 hrs, Panel
What a Difference a Brand Makes! Merchandising and Value Chains in the New Media
Florian Ruckert, Director Sales & Marketing, Super RTL, Cologne
Christophe Erbes, Managing Director, Fox Kids Germany, Munich
Helmut Hort, Managing Director, TOYS”R”US, Cologne
Ulli Feldhahn, Director Family Entertainment, BMG Deutschland, Hamburg

15.20 hrs-15.40 hrs, Coffee break

15.40 hrs-16.30 hrs, Panel
Quality for Kids. Trends and Formats in Children’s TV
Susanne Schosser, Program Director, Super RTL, Cologne
Michael Kreissl, Managing Director, Disney Channel Germany, Ismaning
Axel Dammler, Managing Director, iconkids & youth international research GmbH, Munich
Peter Völkle, CEO, TV-Loonland, Munich
Siegmund Grewenig, Head of Children’s & Family Program, WDR, Cologne