Sports Unlimited. Potentials of a Trend Genre

  • Monday, 21. June 2004 14:00 hrs

In cooperation with the ARD


Simple, suspenseful, dynamic and emotional – sporting events do not only constitute a key resource for the television industry, but are also proving to be a powerful motor for media development. In the environment of widening digitalization, major international competitions along with up-and-coming new sports trends promise an increase of sports related programming in the media – especially where interactivity and cross-mediality come into play. Conversely, the ethos of sports is influenced more and more by marketing strategies and the logic of TV economics. The seminar will look at opportunities and risks of these developments for the media, spectators and sponsors.

Presenter: Gerd Rubenbauer, TV-Presenter, BR, Munich

14.00 hrs-14.30 hrs, Keynote & Presentation
How Sports Are Changing the TV Industry
Randy Freer, COO & EVP, Fox Sports Net, Los Angeles

14.30 hrs-15.00 hrs, Keynote
The Olympics on TV – The Variety of Sports Coverage in Public Service Broadcasting
Hagen Boßdorf, Head of Sports, ARD, Munich

15.00 hrs-16.00 hrs, Panel
Sports Made for Television. New Contents and Formats
Hagen Boßdorf, Head of Sports, ARD, Munich
Manfred Loppe, Head of Sports, RTL, Cologne
Arnaud Simon, Program Director, Eurosport, Issy-les-Moulineaux
Oliver Kaiser, Managing Director, Schmidt & Kaiser, Munich
Otto Reintjes, General Commissioner, Basketball-Bundesliga, Cologne
Josef Nehl, Managing Director, WIGE Television, Frechen


16.00 hrs-16.30 hrs, Coffee Break


16.30 hrs-17.30 hrs, Panel
Sports Unlimited. New Strategies in Sports Marketing
Dr. Günter Struve, Program Director, ARD, Munich
Dr. Georg Kofler, CEO, PREMIERE, Unterföhring
Rainer Hüther, Chairman of the Management Board, DSF, Munich
Martin Knauer, Managing Director Marketing, T-Mobile, Bonn
Robert Müller von Vultejus, Chairman of the Management Board, Sportfive, Hamburg
Jens-Uwe Steffens, Chairman of the Management Board, pilot group, Hamburg