The Great History Day 2014

Wednesday, Oktober 8 2014, 10.00-17.00 hrs, Residenz

By WDR – Westdeutscher Rundfunk Cologne and HMR International.

History formats are very popular with the audience and make up a considerable portion of all current TV programs. In addition, digital platforms such as YouTube and social networks provide novel distribution venues for such content and a gateway to reach new and especially younger audiences. The GREAT HISTORY DAY 2014 presents concepts that have succeeded in this arena, discusses strategies, trends, and decisive factors for success in an international and transmedial context, and identifies opportunities for producers and broadcasters in Germany to benefit from these latest developments.

Host: Torsten Zarges, Chief Reporter, DWDL, Cologne

10.00 hrs , Welcome

10.15-10.45 hrs, Presentation
What’s Hot, What’s Not? An International Overview
Julia Esperance, Research Manager, Eurodata TV Worldwide, Médiamétrie, Paris

10.45-11.15 hrs, Keynote
Why We Need Good History TV Right Now
Jörg Schönenborn, Director of Television, WDR, Cologne

11.15-11.30 hrs,  Coffee break

11.30 – 12.00  Uhr, Presentation
Archive vs. Public Domain –  85,000 Historical Videos for YouTube
Christoph Krachten, Founder & President, Mediakraft Networks, Cologne

12.00-13.00 hrs, Showcases
World War I in Television – Two Examples for Successful History Programming

Showcase I: The BBC’s First World War Centenary
Adrian Van Klaveren, Controller Great War Centenary, BBC, London

Showcase II: 14 – Diaries of the First World War
Bettina Oebel, Head of Distribution, Looks Film, Rostock

13.00-14.00 hrs, Lunch break

14.00-14.30 hrs, Presentation
Total Interaction – History Programming on Multi-Platforms
Emma Parkins, Head of Development, 360 Production, London

14.30-15.30 hrs, Presentation
Infinite Orchestration – How to Visualize History
Historical Filmmaking in Different Genres
Justin Hardy, Creative Director, Hardy Pictures, London

15.00-15.30 hrs, Q&A
User Generated: Handyvideos als zeithistorische Dokumente
Stephan Lamby, CEO, ECO Media TV-Produktion, Hamburg

15.30-16.00 hrs, Coffee break

16.00-17.00 hrs, Closing panel
Embracing the New! Strategies for History Programming in the Media
Prof. Dr. Gundolf S. Freyermuth, Director, Cologne Game Lab, Cologne
Matthias Kremin, Head of Culture and Science Programming, WDR, Cologne
Kay Siering, Deputy Editor-in-Chief, SPIEGEL TV, Hamburg
Prof. Peter Schöttler, Professor for  Modern History, Freie Universität Berlin

To conclude the GREAT HISTORY DAY after the closing panel, WDR invites everyone in attendance to a brief reception and a screening of THE DECENT ONE.