Colorado Cowboys - The Bruce Ford Story

The Bruce Ford Story hits the road with the ultimate Colorado Cowboy, rodeo legend Bruce Ford. Director Arthur Elgort about his decision to portray the life of Bruce Ford: 

»I like Rodeo for its traditional choreography - flags and pageantry, anticipation of the cowboys and the crowds, saddles and rigging, the spurs and chaps, that moment of tension before the chute gate opens. It is a literal ballet between animal and man, with the unending variable that you never know what the animal will do« 

Arthur Elgort is one of the leading US fashion photographers, his work is exhibited, among others, in the Victoria and Albert Museum in London.